{"product_id":"9781838665845","title":"Palace Product Descriptions: The Selected Archive","description":"\u003cp\u003ePhaidon presents\u003cem\u003ePalace Product Descriptions: The Selected Archive,\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003ethe official printed archive of Palace Skateboard's online product descriptions. Since their debut in 2013, Palace's unconventional descriptors - which often have little or nothing to do with the product being described – have earned a cult following, with readers hooked on every line.\u003c\/p\u003e\u003cp\u003eAuthored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTRENDSETTER\u003c\/li\u003e\n\u003cli\u003eDON'T THINK SO MATE\u003c\/li\u003e\n\u003cli\u003eYOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOP\u003c\/li\u003e\n\u003cli\u003eWITH YOUR EYES CLOSED\u003c\/li\u003e\n\u003cli\u003eCOVERED IN GLUE\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCollected here for the first time and printed as they appear online - a few lines set in all caps, formatted as a series of bullet points – the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace's archive.\u003c\/p\u003e\u003cp\u003eAt once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSPECIFICATIONS:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFormat: Hardback\u003c\/li\u003e\n\u003cli\u003eSize: 240 × 165 mm (9 1\/2 × 6 1\/2 in)\u003c\/li\u003e\n\u003cli\u003ePages: 320 pp\u003c\/li\u003e\n\u003cli\u003eIllustrations: 100 illustrations\u003c\/li\u003e\n\u003cli\u003eISBN: 9781838665845\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"mysite","offers":[{"title":"OS","offer_id":48910520844531,"sku":"9781838665845","price":68.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/0386\/0723\/files\/palace-product-descriptions-the-selected-archive-765.jpg?v=1778042900","url":"https:\/\/www.bloomparcel.shop\/products\/9781838665845","provider":"Stravion","version":"1.0","type":"link"}